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In 2005, a visionary individual founded with a mission to revolutionize the beauty industry by creating an online alternative to traditional perfumeries. Their aim was to improve an industry that often felt too expensive, rigid, and exclusive. Their goal was to preserve the quality and inspiration while making it more accessible, inviting more people into this beautiful world and providing additional value to them – saving money, saving time, and simplifying decisions. With over a decade of experience, they continue to uphold these core values, striving to invite more people into a more beautiful world and enhance their experiences. That's why they take pride in receiving some of the highest customer ratings in the industry according to Trustpilot. Today, boasting several hundred thousand customers, they stand as one of Northern Europe's leading beauty destinations, offering beauty products at truly affordable prices. Their extensive range encompasses over 200 premium brands in perfumes, hair products, skincare, and cosmetics. Rest assured, all their products are 100% authentic.

Sustainable Beauty - Their Responsibility Sustainable beauty isn't just a promise; it's a core value they hold dear. They understand their role in preserving our planet for future generations. Acknowledging the increased environmental impact of e-commerce, they take their responsibility seriously. They're constantly striving to become a greener and more sustainable e-commerce platform, seeking innovative and smart solutions throughout their operations, from warehouse practices to doorstep delivery. Curious about how they champion sustainable beauty and services that benefit people, animals, and the environment? Read on to learn more about the steps they've taken and their ongoing initiatives.

Sustainable Beauty: Vegan Beauty Vegan beauty products, free from animal-derived ingredients and never tested on animals, play a pivotal role in reducing environmental impact. With their commitment to cruelty-free and vegan beauty products, comprising more than 25% of their range, they're helping shape an industry demand for more vegan beauty. These products, mostly made from natural ingredients, result in fewer harsh chemicals released into water bodies, soil, and air. Choosing these products reduces the use of fossil fuels for both raw materials and energy, avoiding unnecessary animal testing.

Sustainable Beauty: Eco-friendly Deliveries The surge in e-commerce means increased parcel transport, leading to higher emissions and environmental strain. To counter this, they prioritize eco-friendly deliveries. Collaborating with partners like Budbee, who deliver entirely fossil-free using electric bikes and cars, they're driving sustainable logistics. Budbee invests in green terminals that are 100% self-sufficient, displaying a commitment to sustainable and long-term environmental improvements. Similarly, Instabox offers fossil-free deliveries via their smart lockers, reducing environmental impact since February 2020. With Instabox, customers can collect their parcels hassle-free at their convenience, minimizing transportation needs and congestion.

Sustainable Beauty: Smart Packaging They're constantly innovating to minimize the number of transports through eco-friendly and intelligent packaging designs. They're actively transitioning toward more sustainable product packaging, optimizing parcel space to reduce air and packaging material, and converting their outer packaging to FSC-certified cardboard. Additionally, they've replaced previous protective paper materials with 100% recyclable plastic, minimizing environmental impact.

What Can You Do? Opt for delivery via parcel lockers and collect your package while out shopping, making the most environmentally friendly choice. Where possible, choose vegan products and look out for refill options. Several brands they carry, such as L'Occitane, Sensai, Armani, and Memo Paris, offer refills, allowing continued use of their packaging. Recycle the cardboard and beauty products you receive from them! Find out more in their recycling guide below!

Recycling Beauty Products Most packaging is recyclable and can be repurposed into new ones made from plastic, cardboard, metal, or glass. Empty the product into household waste if any remnants remain, as it's better incinerated than potentially harming water bodies. Avoid pouring it into toilets or sinks. However, spray cans like hairsprays, nail polishes, nail polish removers, hair and eyebrow dyes, and sunscreens fall under hazardous waste; dispose of them at an environmental station. Sort empty glass bottles and plastic packaging at respective recycling stations. Remember to segregate colored and colorless glass and separate plastic caps, corks, and metal parts by material. If a package comprises various materials, recycle it based on the primary material. For cardboard, remove tapes and other adhesives and ensure it's clean and dry before depositing it at your nearest recycling station. From recycled paper pulp, new cardboard and packaging are made!

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January 3, 2024

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